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  • News: Ogilvy affirms leadership in Islamic branding with global public relations duties for the World Islamic Economic Forum

    Singapore: October 1, 2012 – Ogilvy Noor, the world’s first bespoke Islamic Branding practice, has been selected by the World Islamic Economic Forum (WIEF) Foundation to develop and execute a worldwide public relations strategy for the upcoming 8th WIEF. This will be held in Iskandar Malaysia, Johor from 4-6 December 2012. The 8th WIEF is organised by WIEF Foundation and hosted by Government of Malaysia and Johor State Government. Led by Ogilvy Public Relations Singapore, the global campaign includes engagements across the United Kingdom, Malaysia, Indonesia and Singapore. This comes on the back of Ogilvy PR’s appointment to manage the World Economic Forum for the sixth consecutive year.

    Aimed at connecting Muslim and non-Muslim communities, the annual Forum brings together global business, financial and political leaders to discuss, collaborate and seize opportunities in a rapidly changing world.

    The Forum will be themed “Changing Trends, New Opportunities” to look beyond religious tensions and drive collaborations to explore global business opportunities

    You can read the full press release here.

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