Noor means ‘light’ in Arabic

Ogilvy Noor is the world’s first bespoke Islamic Branding practice, offering expert practical advice on how to build brands that appeal to Muslim consumers, globally.

Noor means ‘light’ in Arabic – and perfectly encapsulates our aim to illuminate and bring to life the world of the Muslim consumer today.

We combine decades of experience and best practice in marketing successfully to Muslim consumers globally, with pioneering up-to-the-minute research conducted to shed light on the lives, needs and desires of the new Muslim consumer today. We then turn these insights into practical guidance for your brand and market.

Ogilvy Noor is led by a team of experts based in key Muslim markets in Asia, the Middle East, Europe and North Africa.

Our core team

• John Goodman, Regional Director

  Ogilvy & Mather South and South East Asia

  

  John is an Ogilvy veteran having worked in London, Prague, Hong Kong, Mumbai, Tokyo and Bangkok during his 21 years with the agency. His experience crosses all core communications disciplines, and he has worked with almost every major international client on the Ogilvy roster. In 1999 he became a Muslim and is currently studying for a distance learning MA in Islamic Studies at the University of Wales.

• Nazia Du Bois (Née Hussain), Director of Cultural Strategy

  Ogilvy & Mather Worldwide

  

  Born in Bangladesh and now living in London after a childhood in Saudi Arabia and many years working in China, Nazia’s global remit is to help Ogilvy clients deepen their cultural understanding to more effectively connect with consumer groups across the world. Globally travelled but with Muslim roots, she is uniquely equipped to explore the world of the modern Muslim consumer today. As the strategic lead within Ogilvy Noor, she provides overall strategic guidance on all publications and client projects.

• Tanya Dernaika, Strategic Planning Director

  MemacOgilvy Group

  

  Born in Lebanon, Tanya has spent her entire 16 year career with the Memac Ogilvy group in London and Dubai. Throughout this time, her passion has been to represent the voice of the Arab Muslim consumer in the Middle East and to help brands engage with Arabs in inspiring and effective ways. Having spearheaded the regional launch of the first strategic planning department in the Middle East in 1997, and based in the region ever since, she provides a deep upstream perspective to brand building strategies for Saudi Arabia, the United Arab Emirates, Kuwait, Bahrain, Egypt and Lebanon.

• Agha Azfar Ali, Chief Executive Officer

  Ogilvy & Mather Pakistan

  

  Based in Pakistan, initially Agha joined O&M Pakistan as GM for Karachi and gradually rose to the position of CEO and is successfully managing a diverse work force of around 140 people, in two cities, across three departments namely Client Service, Strategic Planning and Creative. Although his association with Ogilvy Pakistan is only of a few years but his experience in the advertising world spans over a period of more than 17 years.

• Shelina Janmohamed, Senior Strategist

  Ogilvy Noor

  

  Based in London, Shelina is a recognised expert in Muslim marketing, the author of novel ‘Love in a Headscarf’ that has been published in eight languages, and an award-winning blogger. Shelina brings fifteen years of global blue-chip marketing experience with her, as well as ongoing dialogues with young Muslims from across the Muslim world. With her unique British-Muslim perspective and commercial background she hopes to increase understanding and awareness of Muslim consumers and their increasing importance in today’s world.